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B2C Digital Business Models

In: Digital Business and Electronic Commerce

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences Speyer)

Abstract

The thirteenth chapter presents the B2C business models in digital business. First, the basics of the performance system in digital business are explained and assigned to four partial models with the help of the 4C-Net Business Model. The partial models Content, Commerce, Context, and Connection are then listed and explained on the basis of their value chains, core competencies, and service offerings. Chapter 13 concludes with a description of hybrid business models, which are illustrated using Google as a case study.

Suggested Citation

  • Bernd W. Wirtz, 2024. "B2C Digital Business Models," Springer Texts in Business and Economics, in: Digital Business and Electronic Commerce, edition 2, chapter 13, pages 511-616, Springer.
    • Handle: RePEc:spr:sptchp:978-3-031-50289-7_13
    DOI: 10.1007/978-3-031-50289-7_13
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