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Digital Platforms, Sharing Economy, and Crowd Strategies

In: Digital Business and Electronic Commerce

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences Speyer)

Abstract

The eleventh chapter presents the basics of the digital platform economy and outlines the core components of platforms and the interactions on them. The sharing economy is described and explained with the help of the SSU sharing platform model. Chapter 11 concludes with a presentation of crowd strategies, which are examined in more detail using Kickstarter as a case study.

Suggested Citation

  • Bernd W. Wirtz, 2024. "Digital Platforms, Sharing Economy, and Crowd Strategies," Springer Texts in Business and Economics, in: Digital Business and Electronic Commerce, edition 2, chapter 11, pages 435-460, Springer.
    • Handle: RePEc:spr:sptchp:978-3-031-50289-7_11
    DOI: 10.1007/978-3-031-50289-7_11
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