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Definitions, Social Media Types, and Tools

In: Social Media Management

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  • Amy Van Looy

    (Ghent University)

Abstract

Before discussing the multidisciplinary approach of social media in subsequent chapters, this chapter provides the reader with a common understanding. The most important concepts are defined, such as social media, social media management, user-generated content, and Web 2.0. The latter concept is also situated in a broader Internet evolution (until Web 4.0 and beyond), including emerging technologies. It is shown how and to which degree traditional communication models and theories apply to social media and how a social ripple effect can be created. Furthermore, social media tools are classified in social media types. This chapter also reflects on community management, blogging/vlogging, social bookmarking, and gamification. By discussing different characteristics of social media, the reader gets an idea about which social media types are more suited for which purposes or business goals.

Suggested Citation

  • Amy Van Looy, 2022. "Definitions, Social Media Types, and Tools," Springer Texts in Business and Economics, in: Social Media Management, edition 2, chapter 2, pages 21-50, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-99094-7_2
    DOI: 10.1007/978-3-030-99094-7_2
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    Cited by:

    1. Nirmalya Thakur & Kesha A. Patel & Audrey Poon & Rishika Shah & Nazif Azizi & Changhee Han, 2023. "A Comprehensive Analysis and Investigation of the Public Discourse on Twitter about Exoskeletons from 2017 to 2023," Future Internet, MDPI, vol. 15(10), pages 1-46, October.

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