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Social Movement Targeting Companies and Market Emergence

In: Successful Social Activism and Unintended Market Emergence

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  • Sayako Miura

    (Showa Women’s University)

Abstract

This chapter reviews existing research on market emergence due to the activities of SMOs and points out that studies have primarily focused on market emergence intended by SMOs. However, this study assumes that target companies, non-target companies, and consumers that are affected directly and indirectly by the activities of SMOs react in various ways, and suggest that their diverse reactions can create various markets that the SMO did not intend, including the one inconsistent with its superordinate goals.

Suggested Citation

  • Sayako Miura, 2024. "Social Movement Targeting Companies and Market Emergence," Springer Books, in: Successful Social Activism and Unintended Market Emergence, chapter 0, pages 81-87, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-9291-1_6
    DOI: 10.1007/978-981-99-9291-1_6
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