IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-99-8945-4_27.html
   My bibliography  Save this book chapter

Factors Affecting the Application of Social Media at Homestay Accommodation in Sa Pa Town (Vietnam)

In: Economic and Political Aspects of EU-Asian Relations

Author

Listed:
  • Tran Thi Lan Huong

    (Hanoi University of Industry)

  • Nguyen Thi Phuong Nga

    (Thuy Loi University)

  • Le Phuong Anh

    (VNU University of Economics and Business)

Abstract

The term “social media” was first used in 1994 in Tokyo, called Matisse (Bercovici, Forbes Disponível, 2010). Nowadays, both the number of platforms and the number of social media users have increased significantly, making it one of the most important applications of the Internet. The presence of both businesses and users on social media has led to a change in the way companies communicate and interact with their customers.

Suggested Citation

  • Tran Thi Lan Huong & Nguyen Thi Phuong Nga & Le Phuong Anh, 2024. "Factors Affecting the Application of Social Media at Homestay Accommodation in Sa Pa Town (Vietnam)," Springer Books, in: Truc Le Nguyen & An Thinh Nguyen & Ewa Ślęzak-Belowska & Marcin Salamaga (ed.), Economic and Political Aspects of EU-Asian Relations, pages 425-444, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-8945-4_27
    DOI: 10.1007/978-981-99-8945-4_27
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-99-8945-4_27. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.