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Study of Factors Influencing Intention to Continue Using Food Delivery Services on Mobile Applications by Consumers

In: Proceedings of the 4th International Conference on Research in Management and Technovation

Author

Listed:
  • Do Thi Ngoc Lan

    (Hanoi University of Industry)

  • Nguyen Thi Kim Anh

    (Hanoi University of Industry)

  • Nguyen Thanh Dat

    (Hanoi University of Industry)

  • Tran Manh Tien

    (Hanoi University of Industry)

  • Vu Thi Thanh Nhan

    (Hanoi University of Industry)

  • Nguyen Binh

    (Hanoi University of Industry)

Abstract

This study has demonstrated the influence of information quality and trust on the intention to continue using the food delivery service on mobile applications through a survey of 196 consumers, processed using SPSS 22 software. The findings indicate that among the four factors affecting the intention to continue using the food delivery service on mobile applications, namely reliability, consistency, clarity, and trust in the application, information quality and trust are the two strongest factors influencing consumers’ intention to continue using the service. As a result, this research contributes to providing managerial implications for leaders and food businesses in Vietnam, suggesting solutions and policies to promote the digital economy by optimizing business processes and building customer trust. Improving the positive user experience and customer satisfaction through the application usage can be enhanced, leading to a higher intention to continue using the service.

Suggested Citation

  • Do Thi Ngoc Lan & Nguyen Thi Kim Anh & Nguyen Thanh Dat & Tran Manh Tien & Vu Thi Thanh Nhan & Nguyen Binh, 2024. "Study of Factors Influencing Intention to Continue Using Food Delivery Services on Mobile Applications by Consumers," Springer Books, in: Thi Hong Nga Nguyen & Darrell Norman Burrell & Vijender Kumar Solanki & Ngoc Anh Mai (ed.), Proceedings of the 4th International Conference on Research in Management and Technovation, pages 197-207, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-8472-5_19
    DOI: 10.1007/978-981-99-8472-5_19
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