Vertical Association Modeling: Latent Interaction Modeling

The vigorous development of e-commerce breeds cybercrime. Online payment fraud detection, a challenge faced by online service, plays an important role in rapidly evolving e-commerce. Behavior-based methods are recognized as a promising method for online payment fraud detection. However, it is a big challenge to build high-resolution behavioral models by using low-quality behavioral data. In this work, we mainly address this problem from data enhancement for behavioral modeling. We extract fine-grained co-occurrence relationships of transactional attributes by using a knowledge graph. Furthermore, we adopt the heterogeneous network embedding to learn and improve representing comprehensive relationships. Particularly, we explore customized network embedding schemes for different types of behavioral models, such as the population-level models, individual-level models, and generalized-agent-based models. The performance gain of our method is validated by the experiments over the real dataset from a commercial bank. It can help representative behavioral models improve significantly the performance of online banking payment fraud detection. To the best of our knowledge, this is the first work to realize data enhancement for diversified behavior models by implementing network embedding algorithms on attribute-level co-occurrence relationships.