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Scoping the Conveniences of Mobile Money for Micro-entrepreneurs in Kenya

In: Innovation-Driven Business and Sustainability in the Tropics

Author

Listed:
  • Rael A. Onyango

    (Vrije Universiteit
    Maseno University)

  • Emiel L. Eijdenberg

    (James Cook University)

  • Nelson Obange

    (Maseno University)

  • Enno Masurel

    (Vrije Universiteit)

Abstract

Mobile money is a no-frills mobile phone-based payment instrument, which is widely used in many emerging economies, especially in sub-Saharan Africa. Knowledge of what mobile money means is of great importance for micro-entrepreneurs who operate in the changing digital environments of emerging economies. Little attention has been devoted to contextual studies on mobile money use by micro-entrepreneurs in emerging economies. With this in mind, this study aims to develop a deeper understanding of what mobile money really means to micro-entrepreneurs. We conducted individual interviews with 23 experts on micro-entrepreneurship and experienced entrepreneurs in Kenya, the emerging economy context of this study. Through qualitative analyses, we filtered the data into a number of meaningful takeaways, which are several “conveniences” of using mobile money by micro-entrepreneurs. The findings show that mobile money contains a lot of positive conveniences for micro-entrepreneurs, including convenience for payments, timely updates, savings and, lastly, convenience of obtaining loaning and overdraft facilities. Other than expanding scholarly knowledge, the findings provide useful practical and managerial insights.

Suggested Citation

  • Rael A. Onyango & Emiel L. Eijdenberg & Nelson Obange & Enno Masurel, 2023. "Scoping the Conveniences of Mobile Money for Micro-entrepreneurs in Kenya," Springer Books, in: Emiel L. Eijdenberg & Malobi Mukherjee & Jacob Wood (ed.), Innovation-Driven Business and Sustainability in the Tropics, chapter 0, pages 399-417, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2909-2_23
    DOI: 10.1007/978-981-99-2909-2_23
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