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Big Data Analytics Capability and Firm Performance in Retailing: A Systematic Review

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Haidong Zhang

    (Universiti Malaysia Kelantan)

  • Zailani Abdullah

    (Universiti Malaysia Kelantan)

Abstract

Big data analytics refers to the process of discovering trends, patterns, and correlations in vast amounts of raw data. It is a very important field of study because it helps the organisation to identify new opportunities that are based on data-driven decision-making. However, a comprehensive review of big data analytics is still limited, especially with respect to China. Therefore, in this paper, we provide a systematic review of big data analytics and firm performance specifically in retailing in China. This review will help in easily understanding the correlation between both and also set a clear direction for carrying out future research in this area.

Suggested Citation

  • Haidong Zhang & Zailani Abdullah, 2023. "Big Data Analytics Capability and Firm Performance in Retailing: A Systematic Review," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 609-618, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_52
    DOI: 10.1007/978-981-99-2337-3_52
    as

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