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Study on the Socio-Demographics of Online Food Delivery: Foodpanda Customers and Its Association with the Frequency and Spending Patterns

In: Industry Forward and Technology Transformation in Business and Entrepreneurship

Author

Listed:
  • Norfazlirda Hairani

    (Universiti Malaysia Kelantan)

  • Mardhiah Kamaruddin

    (Universiti Malaysia Kelantan)

  • Nik Noorhazila Nik Mud

    (Universiti Malaysia Kelantan)

  • Sarina Ismail

    (Universiti Malaysia Terengganu)

  • Md Zaki Muhamad Hasan

    (Universiti Malaysia Kelantan)

Abstract

Food retailing in Malaysia is rapidly developing, and the scenario mainly affects the online food delivery market. This study aims to identify the socio-demographic characteristics of the customers who prefer Foodpanda services and their associations with frequency and spending patterns. It was conducted based on the descriptive analysis performed on 306 participants in Kota Kinabalu, Sabah. This study empirically indicates that the association between age, occupation, and frequency of using the Foodpanda service is P

Suggested Citation

  • Norfazlirda Hairani & Mardhiah Kamaruddin & Nik Noorhazila Nik Mud & Sarina Ismail & Md Zaki Muhamad Hasan, 2023. "Study on the Socio-Demographics of Online Food Delivery: Foodpanda Customers and Its Association with the Frequency and Spending Patterns," Springer Books, in: Mohd Nor Hakimin Yusoff (ed.), Industry Forward and Technology Transformation in Business and Entrepreneurship, pages 571-580, Springer.
    • Handle: RePEc:spr:sprchp:978-981-99-2337-3_49
    DOI: 10.1007/978-981-99-2337-3_49
    as

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