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KFC China: Building Competitive Advantages Through Digitalization

In: China-Focused Cases

Author

Listed:
  • Wang Hong

    (China Europe International Business School)

  • Dominique Turpin

    (China Europe International Business School)

Abstract

KFC was the first Western fast-food chain in China, entering in 1987 with its first restaurant in Beijing. Since then, KFC had seen remarkable success in the country and the Chinese market had grown to become one of the most important for Yum! Brands.

Suggested Citation

  • Wang Hong & Dominique Turpin, 2025. "KFC China: Building Competitive Advantages Through Digitalization," Springer Books, in: CEIBS Case Center (ed.), China-Focused Cases, pages 179-198, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-8580-3_12
    DOI: 10.1007/978-981-97-8580-3_12
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