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Understanding the Agribusiness Model and Agricultural Value Chain with AI-Driven Technologies

In: Agripreneurship and the Dynamic Agribusiness Value Chain

Author

Listed:
  • Adrian Stancu

    (Petroleum-Gas University of Ploiesti)

  • Cosmina-Mihaela Rosca

    (Petroleum-Gas University of Ploiesti)

Abstract

The importance of the agriculture sector in national economies highlights its deep impact on ensuring food for people. The agribusiness model has some particular traits as compared to traditional models concerning the biological nature of the products, product seasonality, uncertainty of environmental and biological factors, types and sizes of firms involved, market conditions, location of agribusinesses, and government involvement. Every single agri-food product has its value chain. However, the main stages of the agricultural value chain are production, processing, marketing and distribution, retailing, and consumption. Nowadays, the activities of the agribusiness model and agricultural value chain (AMAVC) integrate modern technologies such as artificial intelligence (AI). At first, the current implementations of machine learning (ML), natural language processing (NLP), computer vision (CV), and expert systems (ES) in AMAVC were underscored by providing the results of the main research. In addition, future application proposals for AI in AMAVC were emphasized. Finally, we designed the conceptual steps of the ML process adapted for AMAVC and exemplified its application for a farm that seeks to improve the yield of corn crops and for a company that aims to optimize the distribution of oranges. The integration of advanced technologies in the activities of agribusinesses will enhance productivity and sustainability.

Suggested Citation

  • Adrian Stancu & Cosmina-Mihaela Rosca, 2024. "Understanding the Agribusiness Model and Agricultural Value Chain with AI-Driven Technologies," Springer Books, in: Lukman Raimi & Olawale Paul Olatidoye & Thuraya Farhana Hj Said (ed.), Agripreneurship and the Dynamic Agribusiness Value Chain, pages 329-344, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-7429-6_19
    DOI: 10.1007/978-981-97-7429-6_19
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