IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-97-5914-9_6.html
   My bibliography  Save this book chapter

Content That Influences

In: Unpacking Micro-Influence within the Australian Creative Sectors

Author

Listed:
  • Lisa Harrison

    (Queensland University of Technology)

Abstract

This chapter delves into the third dimension of the Micro-Influencer model—Content that Influences. This dimension carries the purpose of dissecting the communication competencies that micro-influencers utilise to share intriguing, valuable content, advancing their social capital and expanding their audience network. The chapter outlines that successful micro-influencers leverage unique content that holds relevance and provides value for their audiences, developing a robust relationship with followers. The chapter examines three sub-dimensions: visibility, topic, and relevance, all essential for effective content dissemination. Highlighting the dynamic evolution of communication practices, the chapter underscores the significant role of content in establishing influence, building social capital, and mastering user engagement in the digital realm.

Suggested Citation

  • Lisa Harrison, 2024. "Content That Influences," Springer Books, in: Unpacking Micro-Influence within the Australian Creative Sectors, chapter 0, pages 123-132, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-5914-9_6
    DOI: 10.1007/978-981-97-5914-9_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-97-5914-9_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.