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Literature Review

In: Unpacking Micro-Influence within the Australian Creative Sectors

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  • Lisa Harrison

    (Queensland University of Technology)

Abstract

This chapter offers a comprehensive literature review to enhance scholarship on professional social media communication abilities and specifically, micro-influencers’ skills, knowledge, and capabilities. Approaching “micro-influence” as an emerging, contemporary concept in digital communication practices, this chapter defines the term through studies by scholars such as Abidin (Communicative intimacies: Influencers and perceived interconnectedness, 2015) and boyd (2004), investigating beyond the immediate research area, covering online celebrity, social capital, and social media platform marketing. This literature review reveals micro-influence as an ambiguous concept with vast implications for professional communication practices. It incorporates insights from fields like business, psychology, and sociology, emphasising that micro-influence, despite being a complex concept, is a viable professional communication means. Given the changing communication context and the developing space of social media platforms, identifying the practices of micro-influencers becomes vital. The chapter concludes by underscoring the need for continuous research on understanding micro-influence in this ever-evolving digital ecosystem.

Suggested Citation

  • Lisa Harrison, 2024. "Literature Review," Springer Books, in: Unpacking Micro-Influence within the Australian Creative Sectors, chapter 0, pages 37-79, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-5914-9_3
    DOI: 10.1007/978-981-97-5914-9_3
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