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Understanding Prosumers’ Behaviors in SEPs

In: Sharing Economy Platforms

Author

Listed:
  • Weila Cui

    (University of Nottingham Ningbo China)

  • Ruizhi Yuan

    (University of Nottingham Ningbo China)

Abstract

The sharing economy has given rise to prosumers, who actively participate in both consuming and producing goods and services on collaborative platforms. Understanding prosumer behavior is crucial for sharing economy platforms to create thriving ecosystems. This chapter explores the key factors influencing prosumer behavior, including economic, social, psychological, and platform-specific drivers, and examines the dynamics of prosumer participation and loyalty. Strategies for segmenting the prosumer base and the implications for sharing platforms are also discussed. The case study of Idle Fish, a Chinese secondhand marketplace platform, illustrates successful prosumer engagement strategies and challenges faced. As the sharing economy evolves, platforms that effectively harness the power of prosumption will thrive. Researchers, practitioners, and policymakers must continue exploring prosumption dynamics to create an inclusive, sustainable, and value-creating sharing economy for all stakeholders.

Suggested Citation

  • Weila Cui & Ruizhi Yuan, 2024. "Understanding Prosumers’ Behaviors in SEPs," Springer Books, in: Ruizhi Yuan & Martin J. Liu (ed.), Sharing Economy Platforms, chapter 0, pages 61-71, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-5404-5_6
    DOI: 10.1007/978-981-97-5404-5_6
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