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The Reasons Why Consumers Join the SEP

In: Sharing Economy Platforms

Author

Listed:
  • Dandan Lu

    (Jianghuai Advanced Technology Center)

  • Lixian Qian

    (Xi’an Jiaotong-Liverpool University)

  • Adam Cross

    (Xi’an Jiaotong-Liverpool University)

Abstract

This chapter endeavors to identify the driving forces behind consumers’ propensity toward joining the sharing economy platforms (SEP). A concerted effort has been made to elucidate pivotal tenets: technological acceptance, consumer ethics, consumption values, and consumer trust, all of which are intrinsically tied to consumer behavior and satisfaction within the SEP. By examining a case study involving two typical bicycle-sharing schemes in Suzhou, China, this investigation sheds light on actionable insights for relevant businesses and governmental entities.

Suggested Citation

  • Dandan Lu & Lixian Qian & Adam Cross, 2024. "The Reasons Why Consumers Join the SEP," Springer Books, in: Ruizhi Yuan & Martin J. Liu (ed.), Sharing Economy Platforms, chapter 0, pages 33-46, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-5404-5_4
    DOI: 10.1007/978-981-97-5404-5_4
    as

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