IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-97-4488-6_2.html
   My bibliography  Save this book chapter

Research Methodology

In: Chinese Marketing and Management Scales

Author

Listed:
  • Oliver H. M. Yau

    (Hong Kong Metropolitan University)

  • Bernard Lee

    (Oxford University)

Abstract

This chapter focuses on developing a scale for a specific concept, employing a dual-stage researchResearch designDesign. The designDesign consists of qualitative researchResearch in the initial stage and quantitative researchResearch in the subsequent stage, as depicted in Fig. 2.1.

Suggested Citation

  • Oliver H. M. Yau & Bernard Lee, 2024. "Research Methodology," Springer Books, in: Chinese Marketing and Management Scales, chapter 0, pages 15-59, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-4488-6_2
    DOI: 10.1007/978-981-97-4488-6_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jacob Dut Chol Riak, 2024. "Understanding Oil Production: Investigating Factors Affecting the Oil Production Decline in Blocks 3 & 7 of South Sudan (2017-2022)," Journal of Scientific Reports, IJSAB International, vol. 7(1), pages 72-99.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-97-4488-6_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.