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Management of Advocacy and Communication with Communities

In: Value-driven Management for International Development and Aid Projects

Author

Listed:
  • Firas Izzat Mahmoud Saleh

    (Mercy Corps)

  • Noorliza Karia

    (Universiti Sains Malaysia)

Abstract

This chapter explores the pivotal role of advocacy and community communication within International Development and Aid Projects (IDAPs), highlighting their strategic integration for achieving sustainable impact. It underscores the need for evidence-based advocacy strategies aligned with organizational objectives and contextual realities. Key components include strategic planning, resource identification, and stakeholder coordination to effectively influence policy changes and foster community ownership. The chapter also addresses ethical considerations in advocacy and media usage, promoting cultural sensitivity and transparent engagement with local communities. Overall, it provides essential guidance for IDAP managers on leveraging advocacy to enhance program outcomes and ensure ethical practices in community communication and fundraising efforts.

Suggested Citation

  • Firas Izzat Mahmoud Saleh & Noorliza Karia, 2024. "Management of Advocacy and Communication with Communities," Springer Books, in: Value-driven Management for International Development and Aid Projects, chapter 0, pages 93-102, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-3666-9_8
    DOI: 10.1007/978-981-97-3666-9_8
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