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Eyes and Brain See Things Differently: Optical Illusions

In: The Psychology Behind Design

Author

Listed:
  • Jeongmin Lee

    (Gachon University)

  • Wujin Chu

    (Seoul National University)

  • Chris Baumann

    (Macquarie University)

Abstract

Ever heard the saying, “Seeing is believing”? But what if seeing is also deceiving? As explained in the previous chapters, humans have limited cognitive energyCognitive energy and are constrained by bounded rationalityBounded rationality. This cognitive limitation affects not only our decision-making processes but also how we perceive what’s right in front of our eyes.

Suggested Citation

  • Jeongmin Lee & Wujin Chu & Chris Baumann, 2024. "Eyes and Brain See Things Differently: Optical Illusions," Springer Books, in: The Psychology Behind Design, chapter 0, pages 131-161, Springer.
  • Handle: RePEc:spr:sprchp:978-981-97-3426-9_9
    DOI: 10.1007/978-981-97-3426-9_9
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