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Driving Innovation and Embracing Change During a Pandemic with Pricing and Analytics Automation: The Case of ALH Hotels

In: Case Based Research in Tourism, Travel, and Hospitality

Author

Listed:
  • Antoine Bisson

    (Torrens University Australia)

  • Brett Salter

    (ALH Group)

  • Murtaza Rangwala

    (RevUplift)

Abstract

This case study focuses on revenue management (RM) and RM technology, as it details the implementation of an RM solution at ALH Hotels. The case study follows Brett, the National Accommodation Manager at ALH Hotels, and Murtaza, an RM consultant, as they appraised different RM tools based on ALH Hotels’ specific business requirements. Brett and Murtaza finally selected and implemented an RM solution to automate RM decision-making at ALH Hotels. The case study narrates a chronology of events that show the state of RM decision-making prior to the implementation, as well as the impact of the COVID-19 pandemic on revenue generation at ALH Hotels, and finally the consequences and results of the implementation of the RM solution.

Suggested Citation

  • Antoine Bisson & Brett Salter & Murtaza Rangwala, 2024. "Driving Innovation and Embracing Change During a Pandemic with Pricing and Analytics Automation: The Case of ALH Hotels," Springer Books, in: Marianna Sigala & Marcela Fang & Anastasia Yeark & Julia N. Albrecht & Oscar Vorobjovas-Pinta (ed.), Case Based Research in Tourism, Travel, and Hospitality, chapter 0, pages 159-178, Springer.
  • Handle: RePEc:spr:sprchp:978-981-97-1891-7_9
    DOI: 10.1007/978-981-97-1891-7_9
    as

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