IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-97-1891-7_11.html
   My bibliography  Save this book chapter

Product Development for the HAJ Restaurant Chain Based on Financial, Resilience, and Stakeholder Perspectives

In: Case Based Research in Tourism, Travel, and Hospitality

Author

Listed:
  • Meysam Ramyar

    (University of Otago)

Abstract

Product development must react to and reflect shifting market demands, new technologies, and changes in the external business environments more broadly, and restaurants are no exception here. During the COVID-19 pandemic, many restaurants faced a lack of product development. Dining in restaurants virtually stopped overnight in cities and states as social distancing guidelines took effect. This case study uses a resilience-driven approach to product development that considers delivering customer value, risk management, resource leveraging, and an opportunity-driven paradigm. It applied the financial, resilience, and stakeholders’ perspectives common in the tourism industry and hospitality context as the management baseline and suggested tailoring management to the HAJ restaurant chain in product development. It further offers suggestions for frameworks and tools restaurants may pursue and discuss how resilience, financial, and stakeholder perspectives are complementary approaches to product development. However, students should pay enough attention to restaurant performance, particularly resilience, stakeholders’ perspectives, and financial indicators in product development, to understand the processes throughout the highly uncertain times of the pandemic. The case study business is the HAJ restaurant chain in Iran.

Suggested Citation

  • Meysam Ramyar, 2024. "Product Development for the HAJ Restaurant Chain Based on Financial, Resilience, and Stakeholder Perspectives," Springer Books, in: Marianna Sigala & Marcela Fang & Anastasia Yeark & Julia N. Albrecht & Oscar Vorobjovas-Pinta (ed.), Case Based Research in Tourism, Travel, and Hospitality, chapter 0, pages 193-209, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-1891-7_11
    DOI: 10.1007/978-981-97-1891-7_11
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-97-1891-7_11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.