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Digital Marketing Analysis and Strategy

In: Digital Marketing Technologies

Author

Listed:
  • Hashem Aghazadeh

    (University of Tehran)

  • Mozhde Khoshnevis

    (University of Tehran)

Abstract

In this chapter, we explain different kinds of situation analysis which should be done for digital marketing management along with useful frameworks and principles that should be considered during the analysis. Next, we talk about various objectives of digital marketing which are considered as the basis of formulating strategies. Then, we discuss digital marketing strategies and the necessary decisions that should be made while formulating these strategies.

Suggested Citation

  • Hashem Aghazadeh & Mozhde Khoshnevis, 2024. "Digital Marketing Analysis and Strategy," Springer Books, in: Digital Marketing Technologies, chapter 0, pages 31-61, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-0607-5_2
    DOI: 10.1007/978-981-97-0607-5_2
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