IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-96-2516-1_16.html
   My bibliography  Save this book chapter

The Surprising Structure of Future Companies

In: The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations

Author

Listed:
  • Adrián Pablo Zicari

    (ESSEC Business School, Cergy)

  • Iñigo Echeveste

    (ESSEC Business School, Cergy)

Abstract

This chapter provides a viewpoint about the promise, the challenges, and the possible outcomes related to the adoption of information and technology systems. The mere implementation of technology does not necessarily equate with corporate success. We first distinguish between two models of technology adoption, the historical and the person-centred models, showing their respective fit to different strategic contexts. We also explore the accelerating trends of AI use, in the context of permanent change, and the consequences for company strategy. We propose a new horizon for a balanced combination of both perspectives, in what we call the Human-Centred & AI model. This model combines a strategy, and high-level technology core operational area (the AI factory), with a flexible, versatile, interactive combination of nodes that evolve and adapt according to the needs of today’s volatile markets.

Suggested Citation

  • Adrián Pablo Zicari & Iñigo Echeveste, 2025. "The Surprising Structure of Future Companies," Springer Books, in: Mahmoud Moussa & Adela McMurray (ed.), The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations, chapter 0, pages 197-207, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-2516-1_16
    DOI: 10.1007/978-981-96-2516-1_16
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-96-2516-1_16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.