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The Role of Metaverse Platforms in Organisational Transformation

In: The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations

Author

Listed:
  • Narasimha S. Paravastu

    (University of Central Missouri)

  • Claire A. Simmers

    (Saint Joseph’s University)

  • Murugan Anandarajan

    (Drexel University)

Abstract

While the development of metaverse platforms of the blockchain and metaverse technologies of Artificial Intelligence (AI), the Internet of Things (IoT), Extended Reality (XR), and Digital Twins has been ongoing for decades, the COVID-19 pandemic accelerated their adoption as critical enablers of organisational transformation during this upheaval and its aftermath. In this chapter, we conceptually extend our understanding of the role of metaverse platforms in organisational transformation. As a starting point, we review previous management models of organisational transformation and posit that complex adaptive systems theory best explains the importance of metaverse platforms in allowing for continuous internal and external responses to opportunities and threats. We suggest that the key role of the metaverse platform is to facilitate four critical adaptive responses: reorienting leadership, reshaping organisational culture, redefining work design, and reimaging workforce talent. We pose research questions for each of these adaptive responses and conclude with a framework to inform future research efforts.

Suggested Citation

  • Narasimha S. Paravastu & Claire A. Simmers & Murugan Anandarajan, 2025. "The Role of Metaverse Platforms in Organisational Transformation," Springer Books, in: Mahmoud Moussa & Adela McMurray (ed.), The Palgrave Handbook of Breakthrough Technologies in Contemporary Organisations, chapter 0, pages 161-173, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-2516-1_13
    DOI: 10.1007/978-981-96-2516-1_13
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