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Company Strategy Choices: Rapid Expansion vs. Quality Over Quantity

In: Modern Business Management

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  • Xinwei Cao

    (Jiangnan University)

Abstract

This chapter delves into the application of the r/K selection theory from ecology to business strategy. It discusses how companies, depending on their market environment, must choose between rapid expansion (r-selection) or a more refined, quality-focused approach (K-selection). The chapter explains the conditions under which each strategy might be beneficial, such as unstable or emerging markets favoring r-selection strategies, and stable, resource-rich environments where K-selection is more appropriate.

Suggested Citation

  • Xinwei Cao, 2025. "Company Strategy Choices: Rapid Expansion vs. Quality Over Quantity," Springer Books, in: Modern Business Management, chapter 0, pages 127-134, Springer.
    • Handle: RePEc:spr:sprchp:978-981-96-0594-1_14
    DOI: 10.1007/978-981-96-0594-1_14
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