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A Critical Review of Cultural Stereotypes Underpinning Research on Self-Construal and Cognitive Dissonance

In: Proceedings of the International Conference on Managing the Asian Century

Author

Listed:
  • Jamie J.Y. Lee

    (James Cook University)

  • Senthu Jeyaraj

    (OrgCognisance)

Abstract

Prior cross-cultural dissonance research has relied on cultural stereotypes and assumed that participants from Western cultures are individualistic and have independent self-construals while participants from Asian cultures are collectivistic and have interdependent self-construals. The present article provides a critique of the theory of independent and interdependent self-construals as well as prior cross-cultural research on dissonance, and suggests using self-construal priming to avoid relying on cultural stereotypes in accounting for differences in dissonance experienced. Implications and future research directions are discussed.

Suggested Citation

  • Jamie J.Y. Lee & Senthu Jeyaraj, 2013. "A Critical Review of Cultural Stereotypes Underpinning Research on Self-Construal and Cognitive Dissonance," Springer Books, in: Purnendu Mandal (ed.), Proceedings of the International Conference on Managing the Asian Century, edition 127, chapter 70, pages 629-635, Springer.
    • Handle: RePEc:spr:sprchp:978-981-4560-61-0_70
    DOI: 10.1007/978-981-4560-61-0_70
    as

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