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“Tourists’ ‘Me Time’ in Asian Spas”

In: Proceedings of the International Conference on Managing the Asian Century

Author

Listed:
  • Jenny H. Panchal

    (JCU)

Abstract

The Asian spa is a rapidly growing segment in tourism, which has received much attention from various sectors. This paper focuses on tourist spa-goers in the South and Southeast Asian region. More specifically, it aims to profile spa-going tourists based on their previous spa-experience. In segmenting the spa-going tourists, concepts from the literature and an industry report were used. The second aim is concerned with identifying the benefits that tourists have achieved as a result of their spa experiences. The findings of the study of 137 tourists in South and Southeast Asian countries consist of establishing three distinct types of tourist spa-goers (high, moderate and low experience). Broadly, the findings also suggest that spa experiences are beneficial to tourists’ well-being and the travel experience as a whole.

Suggested Citation

  • Jenny H. Panchal, 2013. "“Tourists’ ‘Me Time’ in Asian Spas”," Springer Books, in: Purnendu Mandal (ed.), Proceedings of the International Conference on Managing the Asian Century, edition 127, chapter 63, pages 567-573, Springer.
    • Handle: RePEc:spr:sprchp:978-981-4560-61-0_63
    DOI: 10.1007/978-981-4560-61-0_63
    as

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