IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-4560-61-0_27.html
   My bibliography  Save this book chapter

Can Transformational Leadership Make a Difference in Banking Service ?

In: Proceedings of the International Conference on Managing the Asian Century

Author

Listed:
  • Nalin Abeysekera

    (University of Colombo)

  • Ananda Wickramasinghe

    (Sydney Business School)

Abstract

Purpose This study suggests a model of the impact of transformational leadership of manager on customer orientation of salesperson at the individual level in corporate banking sector. Design/methodology/approach The model is tested on 130 customer relationship officers (CRO) in licensed commercial banks in Sri Lanka. The hypothesis of the study was tested using Partial Least Squares (PLS). The software for the PLS analysis used in the study is SmartPLS 2.0. Findings The results propose that transformational leadership of manger significantly influences on customer orientation of salesperson in the banking sector. In addition, there is no any difference examined in transformational leadership behavior of manager in state and private banks in the corporate banking sector. Practical implications These findings strengthen the notion that the attribute of transformational leadership of a manger is paramount importance for salesperson to work closely with customers. In other words for a customer oriented salesperson this can be a “triggering factor” for long lasting relationships. Originality/value The findings of this research contribute to advancing the body of knowledge pertaining to the relationship between transformational leadership of manager and customer orientation of salesperson and how it influences for better relationship with customers in the long run in Sri Lankan context.

Suggested Citation

  • Nalin Abeysekera & Ananda Wickramasinghe, 2013. "Can Transformational Leadership Make a Difference in Banking Service ?," Springer Books, in: Purnendu Mandal (ed.), Proceedings of the International Conference on Managing the Asian Century, edition 127, chapter 27, pages 239-245, Springer.
    • Handle: RePEc:spr:sprchp:978-981-4560-61-0_27
    DOI: 10.1007/978-981-4560-61-0_27
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-4560-61-0_27. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.