Demand Analysis of Tourism and Hospitality Products and Services in Bangladesh

The growth of tourism depends on the extent to which tourist appreciate offered hospitality by the host country. More generally, it is accepted that tourists are motivated to select destinations and willing to spend their money based on their personality, socio-economic and demographic characteristics and based on what the potential destination has to offer in its store; which combines both external and internal factors of tourism and hospitality in that country. This research proposes a theoretical framework illustrating all these interconnected elements of consumer demand in tourism ecosystem, assuming consumer demand as the main agent in the model. Findings identify the current conditions and perceptions regarding tourism and hospitality in Bangladesh. Findings suggests that tourists coming to visit Bangladesh wish to have good environment, best quality products and services. Then based on the findings some suggestions are proposed to enhance and stimulate consumer demand scenario in Bangladesh. It is expected that the execution of these prescribed initiative can accelerate multifaceted growth in tourism and other related industries creating ripple effect of growth in the whole ecosystem in a sustainable way. This study can help the policy makers to form relevant policies to promote tourism and hospitality industry in Bangladesh.