Consumer Behavior in the Tourism Industry of Bangladesh

Tourists as consumers are considered as central element for tourism policy making in any country for any destination or for any tourism product or services. Without the proper identification and engagement of the tourists, this is relatively difficult to market tourism products and services successfully. The behavior of these tourists as consumers with importance has been left comparatively unattended than the hospitality consumers. Tourists as consumers are the purpose of generating tourist products and services and then their positive behavior towards purchasing a new product and services renders importance. This subject area has also been left as less attended by the relevant stakeholders. However, understanding the psychology of tourists as consumers has immense importance when the tourism industry of Bangladesh is flourishing and creates more spaces to engage with the tourists. This research is literature review data generated. Findings outline that the behavior of tourists as consumers is attached to psychology that leads directly to the purchase of a desired destination product or service. The behavior of tourists as consumers is non-static and subject to changes due to relevant factors. This research stresses that understanding the behavior of tourists as consumers can help tourism marketing in terms of either product or service selection or consumption. This chapter also develops a model of tourist behavior by considering the perspectives of domestic tourists in Bangladesh.