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An Assessment on Factors Affecting Stay Services Quality of Muong Thanh Hotels in Ha Long

In: Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1

Author

Listed:
  • Hoa Thi Minh Tran

    (Phenikaa University)

  • Nhung Thi Hong Pham

    (Thai Nguyen University of Sciences)

Abstract

The paper systematized the theoretical basis, combined with expert consultation, to select the expected research model by combining research methods from qualitative to quantitative. The research model consists of nine scales and 59 independent observed variables, as well as four dependent variables, for assessing factors influencing the quality of accommodation services at Muong Thanh hotels in Ha Long. Based on this model, the study conducted a survey of 350 tourists with SPSS 23.0 software and a sample size of 350 votes. Cronbach's alpha and exploratory factor analysis were used to assess the scales’ reliability. Since then, the official research model has been constructed with eight scales, 44 independent observed variables, and four dependent observed variables. Regression analysis yielded regression equations with standardized beta coefficients of varying magnitudes. This demonstrates that the factors have varying degrees of influence on the quality of accommodation services provided by the Muong Thanh hotel system in Ha Long. However, the study only surveyed domestic tourists and did not solicit feedback from international visitors.

Suggested Citation

  • Hoa Thi Minh Tran & Nhung Thi Hong Pham, 2023. "An Assessment on Factors Affecting Stay Services Quality of Muong Thanh Hotels in Ha Long," Springer Books, in: An Thinh Nguyen & Thu Thuy Pham & Joon Song & Yen-Ling Lin & Manh Cuong Dong (ed.), Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1, pages 623-640, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-9669-6_37
    DOI: 10.1007/978-981-19-9669-6_37
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