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Factors Affecting the Relationship Quality Between Coffee Farmers and Enterprises: A Case Study of the Central Highlands of Vietnam

In: Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1

Author

Listed:
  • Hoa Thi Thu Ha

    (Nong Lam University)

  • Dang Bach Nguyen

    (Nong Lam University)

  • Hoa Dang

    (Nong Lam University)

  • Nhung Thi Hong Pham

    (Nong Lam University)

Abstract

The study analyzes factors affecting the relationship quality between coffee farmers and processing and export enterprises. A sample size of 171 coffee farmers in the Central Highlands of Vietnam is used for this study. The structural equation modeling (SEM) is utilized. The results show that five factors influencing the relationship quality are collaboration, perceived price, profit and risk sharing, power asymmetry, and effective communication. Perceived price has the strongest positive influence on the relationship quality. However, the relationship quality is negatively affected by power asymmetry. At the same time, a positive relationship between coffee farmers and processing and export enterprises brings farmers’ profits and positively impact on the intention to continue trading. Policymakers should focus on improving the quality of relationships through information sharing and ensuring fairness in transactions between coffee farmers and processing and export enterprises.

Suggested Citation

  • Hoa Thi Thu Ha & Dang Bach Nguyen & Hoa Dang & Nhung Thi Hong Pham, 2023. "Factors Affecting the Relationship Quality Between Coffee Farmers and Enterprises: A Case Study of the Central Highlands of Vietnam," Springer Books, in: An Thinh Nguyen & Thu Thuy Pham & Joon Song & Yen-Ling Lin & Manh Cuong Dong (ed.), Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1, pages 309-324, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-9669-6_19
    DOI: 10.1007/978-981-19-9669-6_19
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