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Komplementäre Geschäftsmodelle

In: Plattform-Geschäftsmodelle

Author

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  • R. Srinivasan

    (Indisches Institut für Management Bangalore)

Abstract

Zusammenfassung In der Praxis gibt es eine Vielzahl von Unternehmen, die eine breites Spektrum von Geschäftsmodellen anwenden, darunter auch Kombinationen mehrerer Arten von Geschäftsmodellen. In diesem Kapitel wird aufgezeigt, wie verschiedene Geschäftsmodelle wie SaaS, Gemeinschaften, Cluster, Ökosysteme und Plattformen zusammenarbeiten, um Werte zu schaffen, die sich gegenseitig ergänzen; es wird erläutert, wie jedes dieser Geschäftsmodelle und jede dieser Interaktionen dazu beiträgt, Netzwerkeffekte für die Plattformen zu entwickeln und das Unternehmen zu skalieren; und es wird eine detaillierte Analyse der Wertschöpfungsarchitektur in jeder dieser Komplementaritäten mit Plattform-Geschäftsmodellen vorgenommen.

Suggested Citation

  • R. Srinivasan, 2023. "Komplementäre Geschäftsmodelle," Springer Books, in: Plattform-Geschäftsmodelle, chapter 19, pages 309-320, Springer.
  • Handle: RePEc:spr:sprchp:978-981-19-9448-7_19
    DOI: 10.1007/978-981-19-9448-7_19
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