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Winner-takes-all-Dynamik

In: Plattform-Geschäftsmodelle

Author

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  • R. Srinivasan

    (Indisches Institut für Management Bangalore)

Abstract

Zusammenfassung Die meisten Plattformen operieren in einem Umfeld, in dem in der Regel nur der Gewinner zum Zuge kommt. Zu den wichtigsten Bedingungen für Winner-takes-all-Märkte (WTA) gehören starke Netzwerkeffekte, hohe Multihoming-Kosten und das Fehlen besonderer Präferenzen für eine Seite der Nutzenden. In Anbetracht dieser Bedingungen muss unbedingt untersucht werden, warum bestimmte Märkte WTA-Märkte bleiben und von einer oder höchstens einigen wenigen Plattformen mit sehr wenig Wettbewerb dominiert werden. Dieses Kapitel befasst sich mit den Strategien von Plattformen, die auf Winner-takes-all-Märkten tätig sind.

Suggested Citation

  • R. Srinivasan, 2023. "Winner-takes-all-Dynamik," Springer Books, in: Plattform-Geschäftsmodelle, chapter 15, pages 221-239, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-9448-7_15
    DOI: 10.1007/978-981-19-9448-7_15
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