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Tourism Rebounds Analysis—Lessons from Baltics Countries

In: Tourism Analytics Before and After COVID-19

Author

Listed:
  • Long Zhaowen

    (Nanyang Technological University)

  • Wei Kexian

    (Nanyang Technological University)

  • Wu Mengran

    (Nanyang Technological University)

  • Xiong Yike

    (Nanyang Technological University)

  • Yang Yafeng

    (Nanyang Technological University)

  • Zhao Chenxi

    (Nanyang Technological University)

  • Zhou Yang

    (Nanyang Technological University)

Abstract

Global public health incidents, such as SARS, MERS, and Ebola, have dented the tourism industry significantly. SARS in 2003 wiped out 30–50 billion in US dollars losses to the global tourism industry, and the impact of the COVID-19 pandemic is far greater than that of SARS. According to OECD Tourism Policy Response in ( Singapore Tourism Board: https://stan.stb.gov.sg/public/sense/app/877a079c-e05f-4871-8d87-8e6cc1963b02/sheet/3df3802e-2e5b-4c79-950d-d7265c4c07a9/state/analysis ), COVID-19 resulted in a 60–80% decline in the international tourism economy in 2020. The effect is more prominent in the hospitality industry, as it relies heavily on human traffic, while other sectors can compensate for some of the impacts from other business models. Tourism is an important industry in Singapore; the workforce involved in the tourism industry account for about 7% of the local labor force and 4% of Singapore’s GDP. Hence, our study attempts to provide an outlook of COVID’s impact on Singapore tourism and proposes a revival playbook for the hotel industry drawing lessons from Baltic countries like Estonia, Latvia, and Lithuania.

Suggested Citation

  • Long Zhaowen & Wei Kexian & Wu Mengran & Xiong Yike & Yang Yafeng & Zhao Chenxi & Zhou Yang, 2023. "Tourism Rebounds Analysis—Lessons from Baltics Countries," Springer Books, in: Yok Yen Nguwi (ed.), Tourism Analytics Before and After COVID-19, pages 47-64, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-9369-5_4
    DOI: 10.1007/978-981-19-9369-5_4
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