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Social Business Strategies to Alleviate Poverty in Emerging Countries Aiming at New Development Strategic Management Theories: Focusing on the Business Model of Grameen-Euglena in Bangladesh

In: Base of the Pyramid and Business Process Outsourcing Strategies

Author

Listed:
  • Takabumi Hayashi

    (Rikkyo University)

  • Hiroshi Hoshino

    (Kyushu University)

  • Chie Iguchi

    (Keio University)

  • Masashi Arai

    (Asia University)

Abstract

The focus of the paper is to elucidate the business strategy as a poverty reduction strategy from the joint social business innovation by foreign-based corporations and NGOs. This paper focuses on the poverty reduction strategy by “Grameen Euglena”, which is jointly funded by Grameen Krishi Foundation in Bangladesh, and Euglena, a Japan-based company. This paper argues that MNCs or foreign companies can create a foundation for employment in local communities, discouraging rural inhabitants from migrating to the informal sector in urban areas, and helping to create a foundation for local autonomous and sustainable business ecosystems, by establishing a “social business” joint venture with local NGOs. The paper also considers the social business model between sectors by this joint company to solve social issues in rural areas, based on the research field surveys on “Grameen Euglena” in Bangladesh in 2016 and 2020.

Suggested Citation

  • Takabumi Hayashi & Hiroshi Hoshino & Chie Iguchi & Masashi Arai, 2023. "Social Business Strategies to Alleviate Poverty in Emerging Countries Aiming at New Development Strategic Management Theories: Focusing on the Business Model of Grameen-Euglena in Bangladesh," Springer Books, in: Takabumi Hayashi & Hiroshi Hoshino & Yoshie Hori (ed.), Base of the Pyramid and Business Process Outsourcing Strategies, chapter 0, pages 21-42, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-8171-5_2
    DOI: 10.1007/978-981-19-8171-5_2
    as

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