IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-19-7880-7_10.html
   My bibliography  Save this book chapter

Assessing the Impact of Artificial Intelligence in e-Commerce Portal: A Comparative Study of Amazon and Flipkart

In: Industry 4.0 and the Digital Transformation of International Business

Author

Listed:
  • Sachin Gupta

    (Mohanlal Sukhadia University)

  • Shreya Singhvi

    (Mohanlal Sukhadia University)

  • Giuseppe Granata

    (University Mercatorum)

Abstract

This era is a technologically advanced civilization. The day when everything had to be done manually is long gone. Today, technology plays a significant part in our everyday lives. Artificial Intelligence is one of the technologies (AI). It becomes a part of daily life and alters how individuals do their business. In certain cases, we even fail to recognize that we are employing AI. It may be observed in the form of wearable technology, self-driving automobiles, smartphone applications, and home automation gadgets. Everything that is a part of it is transformed. The most cutting-edge technology in use today is Artificial Intelligence. The global business landscape has also been revolutionized by the e-commerce sector. Additionally, India is one of the e-commerce marketplaces with one of the fastest rates of growth, and in the years to come, it might become a major draw for AI-based technologies. AI is also used in e-commerce, as is evident. In the world of e-commerce, AI is essential. AI will bring about a significant technical shift for the e-commerce sector. In the last ten years, the use of AI in the e-commerce sector has dramatically risen. AI is being used by the e-commerce sector to process a vast database of progressing consumers, interact with thinking chatbots, and assist with searching, categorizing, and selecting the right product. AI is more effective and accurate, and it allows for the large-scale collection, processing, and inference of data. Competitors in the e-commerce space are utilizing AI to develop customer-centric strategies, retarget potential consumers, develop more efficient sales processes, voice-powered search, increase customer recommendations, address bogus reviews, etc. With particular reference to Amazon.com and Flipkart.com, this research study will precisely explain what Artificial Intelligence (AI) is, how it is employed in the e-commerce sector, and how it will be useful in examining how these two competitors are employing AI.

Suggested Citation

  • Sachin Gupta & Shreya Singhvi & Giuseppe Granata, 2023. "Assessing the Impact of Artificial Intelligence in e-Commerce Portal: A Comparative Study of Amazon and Flipkart," Springer Books, in: Gurinder Singh & Richa Goel & Vikas Garg (ed.), Industry 4.0 and the Digital Transformation of International Business, pages 173-187, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-7880-7_10
    DOI: 10.1007/978-981-19-7880-7_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-19-7880-7_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.