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Go-To-Market Methods and Human Capital Aspects

In: Innovation, Innovators and Business

Author

Listed:
  • Alexandrina Maria Pauceanu

    (Geneva Business School)

Abstract

This chapter exemplifies the go-to-market methods as well as scalable business models. From human capital point of view, it discusses the motivation factors, as long as sufficient salary is not an issue in the equation. In the second part, it debates compensation and rewards as well as leading teams in startups.

Suggested Citation

  • Alexandrina Maria Pauceanu, 2023. "Go-To-Market Methods and Human Capital Aspects," Springer Books, in: Innovation, Innovators and Business, chapter 0, pages 159-173, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-7408-3_9
    DOI: 10.1007/978-981-19-7408-3_9
    as

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