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Aufkommende Trends

In: Neu gestalteter elektronischer Geschäftsverkehr

Author

Listed:
  • Sharon Gai

Abstract

Zusammenfassung In diesem Kapitel werden die Leser zunächst über den größten Trend informiert, der sich in den letzten Jahren in China entwickelt hat: Livestreaming. Später werde ich auf die in China aufkommenden Trends wie New Retail, Sheconomy und Blind Boxes eingehen. Das vielleicht Einzigartigste an Chinas Einzelhandelsszene ist die Zahl der neuen Innovationen, die in diesem Bereich entstehen. Das Tempo, mit dem sich Marken und Wettbewerber entwickeln, muss mit den steigenden Anforderungen der Verbraucher Schritt halten. Bei der Erwähnung der einzelnen Trends werde ich den kulturellen Kontext Chinas näher beleuchten, um die soziologischen Gründe für die Entwicklung eines solchen Trends zu erläutern.

Suggested Citation

  • Sharon Gai, 2023. "Aufkommende Trends," Springer Books, in: Neu gestalteter elektronischer Geschäftsverkehr, chapter 3, pages 77-126, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-5984-4_3
    DOI: 10.1007/978-981-19-5984-4_3
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