IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-19-5017-9_4.html
   My bibliography  Save this book chapter

Methodology and Methods

In: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Author

Listed:
  • Charitha Harshani Perera

    (Northumbria University)

  • Rajkishore Nayak

    (RMIT University)

  • Long Van Thang Nguyen

    (RMIT University)

Abstract

According to Eldabi et al. (Manag Dec 40:64–73, 2002), a methodology is “a system of explicit rules and procedures, upon which the research is based and against which knowledge claims are evaluated”. Krippendorff (Content analysis: an introduction to its methodology. Sage Publications, 2018) stated that methodology provides a language for talking about the process of research. Accordingly, this chapter discusses the research methodology and methods employed to achieve the aims and objectives of the current study, which are concerned with identifying the relationship between social media marketing and customer-based brand equity, incorporating other marketing constructs related to higher education sectors in Sri Lanka and Vietnam.

Suggested Citation

  • Charitha Harshani Perera & Rajkishore Nayak & Long Van Thang Nguyen, 2022. "Methodology and Methods," Springer Books, in: Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions, chapter 0, pages 137-168, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-5017-9_4
    DOI: 10.1007/978-981-19-5017-9_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-19-5017-9_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.