Development Trends of Enterprises’ Green Growth Model

The development of enterprises’ green growth model is closely related to technological innovation and changes in the business environment. The rapid development and popularization of next-generation information and communication technology, emergence of new forms of industry and business models have encouraged enterprises to implement the green growth model. First, from the perspective of new technologies, this chapter analyzes the impact of the next generation Internet as well as the Internet of Things (IoT) on enterprises’ green growth model. The next generation Internet helps enterprises implement the green growth model in three ways: reduction of transaction costs, accurate supply–demand matching, and value co-creation and sharing. The IoT makes it possible for enterprises to realize the entire life cycle of environmental management. From the perspective of new forms of industry, this chapter analyzes the impact of collaborative logistics, crowdsourcing design and manufacturing, networked collaborative manufacturing, and social community manufacturing on enterprises’ green growth model. The advantages of such forms lie in reducing ineffective production capacity and wasted resources, meeting customers’ demands, and realizing value co-creation, thereby providing new opportunities for enterprises to implement the green growth model. Finally, from the perspective of new business models, this chapter analyzes the impact of online and offline dual channels, closed-loop supply chain, platform economy, and energy performance contracting on enterprises’ green growth model. The advantages of such models lie in improving operational efficiency, realizing resource recycling, and increasing energy efficiency, thereby providing new avenues for enterprises to implement the green growth model.