Social Responsibility Management

Corporate social responsibility (CSR) management is a way firms achieve green growth. Increased environmental awareness and attention to environment problems in society cause enterprises to focus on social responsibility. CSR helps enterprises establish a positive relationship with stakeholders and provides relevant knowledge, capital, and a legal basis for enterprises’ green growth model. This can obviously improve firms’ economic performance and competitiveness. Enterprises can enhance the CSR perception of employees and leaders, enhance the driving force of external stakeholders, and increase CSR investment to promote its continuous implementation. Innovation is an important driving force for enterprises in achieving green growth. As the primary component of implementing a CSR strategy, employee innovation behavior affects the quality and efficiency of enterprises’ green growth. Research shows that employees’ perception of CSR can positively influence the atmosphere of CSR and employees’ innovation behavior. In addition, the CSR atmosphere can also positively influence the innovation behavior. With improved CSR atmosphere, the direct positive impact of employees’ perception of CSR on employees’ innovation behavior is weakened. Enterprises can enhance employees’ perception of CSR through strengthening CSR publicity and related practices, to enhance CSR atmosphere, which can enhance employees’ innovative behavior and ultimately drive enterprises to establish a green growth model.