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The Perfect Storm: Navigating and Surviving the COVID-19 Crisis

In: COVID-19 and the Evolving Business Environment in Asia

Author

Listed:
  • Fandy Tjiptono

    (Victoria University of Wellington)

  • Ida Bagus Gede Adi Permana

    (Universitas Airlangga)

  • Andhy Setyawan

    (Universitas Surabaya)

  • I. Putu Esa Widaharthana

    (Politeknik Pariwisata Bali)

Abstract

The COVID-19 pandemic has had detrimental effects on all industries, including tourism. The current study aims to identify and examine the business survival strategies that companies in the tourism and hospitality industry in Bali, the main tourism destination in Indonesia have pursued during the pandemic. A qualitative research approach was implemented by interviewing relevant stakeholders across six sub-sectors in Bali (travel agencies, hotels, restaurants, destination management organizations, gift shops, and event organizers). Based on a systematic analysis of themes, a typology of four main strategies is proposed: efficiency, adaptation, shifting the target markets, and innovation. These strategies provide important insights for other companies in this industry and other fields, within and beyond Southeast Asia.

Suggested Citation

  • Fandy Tjiptono & Ida Bagus Gede Adi Permana & Andhy Setyawan & I. Putu Esa Widaharthana, 2022. "The Perfect Storm: Navigating and Surviving the COVID-19 Crisis," Springer Books, in: Andrei O. J. Kwok & Motoki Watabe & Sharon G.M. Koh (ed.), COVID-19 and the Evolving Business Environment in Asia, pages 145-172, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2749-2_8
    DOI: 10.1007/978-981-19-2749-2_8
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