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The Business Model and Innovation Strategy

In: Commercialisation and Innovation Strategy in Small Firms

Author

Listed:
  • Delwyn Clark

    (University of Waikato)

  • Sophie Reboud

    (Burgundy School of Business)

  • Tim Mazzarol

    (University of Western Australia)

Abstract

This chapter examines the role of the business model in commercialisation of innovations by innovative small firms (ISFs). How the business is designed to create, deliver, and capture value is the focus of a business model. An introductory overview of the business model concept is provided including details of the components of the business model canvas, which is a framework for applying this theory (Osterwalder & Pigneur in business model generation: A handbook for visionaries, game changers, and challengers. Wiley, Hoboken NJ, 2010).

Suggested Citation

  • Delwyn Clark & Sophie Reboud & Tim Mazzarol, 2022. "The Business Model and Innovation Strategy," Springer Books, in: Commercialisation and Innovation Strategy in Small Firms, chapter 0, pages 197-240, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2651-8_5
    DOI: 10.1007/978-981-19-2651-8_5
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