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Introduction: The Strategy Process

In: Effective Implementation of Transformation Strategies

Author

Listed:
  • Angelina Zubac

    (University of Queensland)

  • Danielle Tucker

    (University of Essex)

  • Ofer Zwikael

    (Australian National University)

  • Kate Hughes

    (Technological University Dublin)

  • Shelley Kirkpatrick

    (The MITRE Corporation)

Abstract

The three chapters in this section demonstrate that, although it can be helpful at times to separate strategy formulation from the strategy implementation stage for pedagogical and communication purposes, when strategy is approached in this way, the wrong mindset ends up being adopted across the organisation. The process becomes the focus rather than the strategic outcomes the organisation needs to achieve. As a result, the organisation falls short of its potential to draw on its people’s drive, passion and talents to pursue opportunities and solve the organisation’s problems.

Suggested Citation

  • Angelina Zubac & Danielle Tucker & Ofer Zwikael & Kate Hughes & Shelley Kirkpatrick, 2022. "Introduction: The Strategy Process," Springer Books, in: Angelina Zubac & Danielle Tucker & Ofer Zwikael & Kate Hughes & Shelley Kirkpatrick (ed.), Effective Implementation of Transformation Strategies, chapter 0, pages 25-29, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2336-4_2
    DOI: 10.1007/978-981-19-2336-4_2
    as

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