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When Everything Matters: Non-market Strategies, Institutions and Stakeholders’ Interests

In: Effective Implementation of Transformation Strategies

Author

Listed:
  • Angelina Zubac

    (University of Queensland)

Abstract

This chapter builds on the idea that all organisations—whether a for-profit or not-for-profit organisation, small or large, simply structured or very complex—need to have a non-market strategy and, most importantly, a clearly articulated set of processes in place for implementing it. The problem is the practice of strategy has evolved with a strong market bias. With this in mind, this chapter examines what could represent a best practice approach when formulating and implementing a non-market strategy allowing for the fact that institutional and stakeholder management considerations have traditionally been treated as unconnected issues.

Suggested Citation

  • Angelina Zubac, 2022. "When Everything Matters: Non-market Strategies, Institutions and Stakeholders’ Interests," Springer Books, in: Angelina Zubac & Danielle Tucker & Ofer Zwikael & Kate Hughes & Shelley Kirkpatrick (ed.), Effective Implementation of Transformation Strategies, chapter 0, pages 451-477, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2336-4_19
    DOI: 10.1007/978-981-19-2336-4_19
    as

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