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Introduction: The Resource Strategy

In: Effective Implementation of Transformation Strategies

Author

Listed:
  • Angelina Zubac

    (University of Queensland)

  • Danielle Tucker

    (University of Essex)

  • Ofer Zwikael

    (Australian National University)

  • Kate Hughes

    (Technological University Dublin)

  • Shelley Kirkpatrick

    (The MITRE Corporation)

Abstract

The three chapters in this section make it abundantly clear that the resource strategyResource strategy is especially important to get right for two special reasons. First, the resource strategyResource strategy explicates how the organisation’s financial, customer value creation and non-market strategiesNon-market strategies are to be implemented using the resources (tangible and intangible assets and capabilities) at the organisation’s disposal. Second, it enables the process of organisation (coordination) in itself, including the way in which the organisation will implement its specific strategies while ensuring its day-to-day operations.

Suggested Citation

  • Angelina Zubac & Danielle Tucker & Ofer Zwikael & Kate Hughes & Shelley Kirkpatrick, 2022. "Introduction: The Resource Strategy," Springer Books, in: Angelina Zubac & Danielle Tucker & Ofer Zwikael & Kate Hughes & Shelley Kirkpatrick (ed.), Effective Implementation of Transformation Strategies, chapter 0, pages 319-325, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2336-4_13
    DOI: 10.1007/978-981-19-2336-4_13
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