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Creative Thinking: Designed for Humans

In: The Handbook of Creativity & Innovation in Business

Author

Listed:
  • Mark Kilgour

    (University of Waikato)

Abstract

The creative thinking processesCreative thinking processes is complex. Techniques and systems that work at one stage of the process can be detrimental if applied at another stage. This chapter discusses the Four Stages Model of the Creative Thinking ProcessCreative thinking processes, and highlights the importance of understanding what occurs within each stage. With this knowledge individuals and organizations can enhance their ability to develop creative ideas.

Suggested Citation

  • Mark Kilgour, 2022. "Creative Thinking: Designed for Humans," Springer Books, in: Rouxelle de Villiers (ed.), The Handbook of Creativity & Innovation in Business, chapter 0, pages 179-195, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2180-3_9
    DOI: 10.1007/978-981-19-2180-3_9
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