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Thinking Modes and Techniques

In: The Handbook of Creativity & Innovation in Business

Author

Listed:
  • Mark Kilgour

    (University of Waikato)

Abstract

To develop creativeCreative ideas, we first need to understand what they are. CreativeCreative ideas contain three core elements. They must be original, appropriate, but also artistic. The development of these ideas requires an understanding of divergent and convergent thinkingConvergent thinking processes and how they are used to generate creativeCreative ideas. These creativeCreative ideas must then make it through challenging evaluationEvaluations processes.

Suggested Citation

  • Mark Kilgour, 2022. "Thinking Modes and Techniques," Springer Books, in: Rouxelle de Villiers (ed.), The Handbook of Creativity & Innovation in Business, chapter 0, pages 77-89, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2180-3_4
    DOI: 10.1007/978-981-19-2180-3_4
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