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Creative Genii: Creative Intelligence, Insight and the Six Ps

In: The Handbook of Creativity & Innovation in Business

Author

Listed:
  • Rouxelle Villiers

    (Auckland University of Technology)

Abstract

The brain is the central engine in the creativity machine. It drives all the competencies necessary for creative intelligence (CiQ)Creative intelligence (CiQ). Different brains lead to different forms of creativity, and creativity is central to human life. Although CiQ is closely linked to general intelligenceIntelligence (iQ), imagination, adaptability, empathy and innovation, creativity is quite distinct from these intelligences. This chapter discusses the various types of minds or intelligences, and how decisions to be creative can offer incremental and disruptive contributions to innovation.

Suggested Citation

  • Rouxelle Villiers, 2022. "Creative Genii: Creative Intelligence, Insight and the Six Ps," Springer Books, in: Rouxelle de Villiers (ed.), The Handbook of Creativity & Innovation in Business, chapter 0, pages 51-76, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-2180-3_3
    DOI: 10.1007/978-981-19-2180-3_3
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